The Antecedents of Store Image and Customer Satisfaction
نویسندگان
چکیده
منابع مشابه
Presenting a Model for Antecedents and Consequences of Customer in-Store Experience
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With a choice of many online store attributes, retail managers are concerned about which attributes to include and how to operationalize them as well as their impact on customer satisfaction and loyalty. There is a lack of consensus regarding online store attributes and their categories, and there is very limited empirical research regarding their effects. This paper uses a widely cited seconda...
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ژورنال
عنوان ژورنال: International Journal of Research in Business and Social Science (2147-4478)
سال: 2014
ISSN: 2147-4478
DOI: 10.20525/ijrbs.v3i3.109